With several brands vying for that elusive market-share for business VoIP solutions, Ooma Office has inadvertently emerged as a challenger for RingCentral. With their reasonable pricing, already established brand value owing to their popular products for residential and individual use, and known international calling options – Ooma is a name familiar to business corporate domains willing to invest in VoIP solutions. Aside from a tech-stack which is very similar, their plan also caters to number of users which is very similar to RingCentral. Their voice quality is arguably equal to RingCentral, but it comes with a hardware dependency which impedes the flexibility which RingCentral naturally serves up (although, you may avail RingCentral’s proprietary hardware as at an additional cost as well).

This is the ultimate face-off between SMB VoIP solutions!

Ooma Office vs RingCentral


RingCentral compared to Ooma Office

Ooma OfficeRingCentral
Plans & PricingSingle user – $19.98/mo ($9.99/ mo, 20 users + $9.99/line)
Larger teams can deploy one Ooma Office suite per team, but risks fostering siloed communication culture. Hardware cost – $199.99, with occasional $50 rebates. You own your equipent after higher upfront costs, though.
Essential – $19.99/mo (1,00 minutes)
Standard – $24.99/mo (1,000 minutes)
Premium – $34.99/mo (2,500 minutes)
Enterprise – $44.99/mo (10,000 minutes)
Headsets  – $20, additional hardware is optional.
EquipmentsOoma’s propreitary plugin device can plug in to your analog phone directly and transform it into a IP-phone. It ties seamlessly with it’s mobile app, and virtual extensions.You can use an IP phone, legacy phone, softphone, cell phone or their app to receive and make calls. RingCentral is a unified communication cloud solution.

Key Ooma features

The basic feature set from Ooma office is as you’d expect of a top-shelf VoIP service:

  • Auto Attendant: Automated receptionist option, with additional features like music-on hold and pre-recorded greetings. RingCentral does offer you the ability to record multiple custom messages for your business, more than comparable price-point of Ooma Office plans.
  • Caller ID and Name: Both services offer multi-level IVR and caller ID, as well as name recognition options.
  • Call transfer to another phone number or extension, and routing to specific agents / after-hours management are offered by both.
  • Call forwarding is available for both.
  • Call logs – Ooma Office offers call logs for records and analytics. But RingCentral goes further, as it has admin tools for diagnostics, trend analysis, and quality analysis of calls.
  • Voicemail to Email: Email attachment, voicemail-to-text transcribing, and forwarding voicemails are offered by both vendors.
  • Ring Groups: Distribute incoming call traffic.
  • Conference Bridge: Avail the benefits of a virtual meeting room for your phone conferences with multiple participants to dial in to.

Vanity and Toll-Free Numbers offered by both.


Key RingCentral Features


So far so good, but RingCentral as you might have already noticed, gives you more in terms of features. Some of those are advanced features which may cost up to $5-10 more per user per month. However, in the scheme of advantages they offer for mid-size or small businesses as they continue to grow and scale with their needs, they are clear leaders.

  • Call queuing  is a valuable advanced call management feature for RingCentral. Ooma Office can route to specific agents, but imagine running a business with spurt of calling traffic which outnumbers the number of agents you have  and not being able to queue them up?
  • Softphone apps are avaialble for RingCentral, something Ooma doesn’t offer. This adds crucial mobility and portability to the business users who need it.
  • Integration with Other Apps: RingCentral’s big ace -up-the-sleeve, as a business application and unified communication cloud, they integrate with Zendesk, SugarCRM, ZohoCRM, Google suite, Box, Microsoft Office, Salesforce, Dropbox, Okta and up to 53 of the leading business-critical applications. Ooma’s list is far more confined. Keep in mind, some of these are paid – like Zendesk, Box etc. and if your business doesn’t need them at all, this is a cost you can side-step.
  • Click-to-call is another major win for RingCentral, something Ooma may yet offer in future.

As we can see, while Ooma does a decent job of hosted PBX features, RingCentral has more options and much larger suite. Ooma does bring more unlimited minutes though, something RC doesn’t. If your business needs are confined to standard set of features and a smaller team size, Ooma Office may yet work for you.


Customer Support

Ooma’s 24/7 support is only chat based. Their online forum and resources are pretty limited, although their website does help with FAQs. Phone support is: 8 a.m. to 8 p.m. EST and weekends from 11 a.m. to 8 p.m. User feedback stats reveal 7% of customers ever needing customer support, and Ooma always informing customers about potential service disruption.

RingCentral has a 8 a.m.- 9 p.m. phone support for single-line users. But more than one-line and you get 24/7 fully USA based support. Plus you have a online support center, comprehensive FAQs, user community forums, personalized product demo for installation and other queries, live-chat, and email.User feedback reveals 26% of the users needing customer support. Up to 9% users reported the support to be unsatisfactory in resolving their problems. Any data or frauds are also treated as an emergency with a dedicated fraud alert unit, irrespective of your pricing plan.

It’s perhaps a tie. Ooma is more efficient, but RingCentral has more comprehensive support.


Verdict of Ooma vs RingCentral

Ooma has a decent set of standard features at a low cost, and offers on-premise control in lieu of a higher upfront cost. But unless your primary concern is money, and you intend to keep your business under 20 users in long term, Ooma doesn’t match up to either the sheer scale of what RingCentral can offer (both in terms of business-critical services and integration) , or the ability to grow with user count, add subscriptions, extensions, or bypass the hardware costs. The only aspect where they genuinely go toe-to-toe with RingCentral is their customer support.